Property Management Plus

For Mashcole Property Management, managing real estate assets isn’t just about collecting rent and making properties look nice—it’s about going the extra mile to create value for owners. The company has built upon this strategy since 2005, serving clients large and small, local and national in the southern California region.

President and Chief Operating Officer of Mashcole Property Management Joel Zide joined the firm in 2009 and helped it expand operations significantly.

“Our growth was pretty phenomenal,” Zide says. “Fast forward from 2009 to today, we’ve gone from a company [with] about 40 properties and 400 units to a management company that’s over 350 properties and close to 7,000 units now.”

Part of the reason for this impressive growth is the culture at the heart of the company, which centers the Golden Rule. Both with its internal staff and external clients and partners, Mashcole Property Management aims to treat everyone with respect.

“One of our corporate philosophies is to treat people like you want to be treated, and people do good things for you,” Zide says. “I’ve always looked at property management as a people business. Yes, we need to know real estate, but we live and die by the people that we hire. We’ve learned that if you treat them good, they take good care of you.”

Above and Beyond

Mashcole Property Management has not achieved its success to date through its culture alone. The company has also adopted an aggressive and hands-on approach to property management that helps it stand apart in the industry. The team focuses on creating additional value by enhancing revenue, decreasing expenses and maximizing net operating income for owners.

“Property management clearly is our core competency, but we’ve learned to do things above and beyond property management that have helped us get that competitive edge,” Zide says.

One service that supports this is due diligence at the front end of a client’s acquisition process. Mashcole Property Management will conduct unit-by-unit physical inspections, bring in contractors and third-party inspectors to produce reports, write operating budgets to project an asset’s performance and much more. According to Zide, this program helped Mashcole Property Management grow its business significantly by forging strong broker and client relationships."

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